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Top related persons:
— - 2 Jae Goodman - 2 John Kaplan - 2 Bud Light - 1 Stella Artois - 1 It's - 1 Gibson - 1 Kennedy - 1
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LA
Top related orgs:
InBev - 2 Hollywood - 2 Studios - 1 Service - 1 Business - 1 Superconnector Studios - 1 Sony - 1 CAA - 1

Search resuls for: "Superconnector Studios"


2 mentions found


☆ AB InBev is making another push into Hollywood-style entertainment with a new primary partner
  + stars: | 2024-05-03 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +1 min
AB InBev is pushing into filmed entertainment again. It's leaning on Superconnector Studios to pitch its brands to Hollywood. AdvertisementAB InBev is renewing its filmed entertainment efforts with a new primary partner after shaking up its studio arm, the company confirmed to Business Insider. The beer giant signed startup Superconnector Studios to pitch TV shows and movies around its biggest brands like Bud Light and Stella Artois. This story is available exclusively to Business Insider subscribers.
Persons: —, Bud Light, Stella Artois, Jae Goodman, John Kaplan Organizations: InBev, Studios, Hollywood, Service, Business
☆ Brands like Sony and Chipotle want to make Hollywood-style content for film and TV, and these advertising pioneers have built a startup to get their messages out
  + stars: | 2023-06-11 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +6 min
That belief has taken him from famed ad agency Wieden + Kennedy to talent agency CAA, where he set up its first marketing consultancy. The firm pitches itself as part management consultancy, part brand entertainment production company, and part consumer brand accelerator. "If a great sports movie happens to come from Nike, it's still great entertainment," Goodman said. "If a great sports movie happens to come from Nike, it's still great entertainment," Goodman said. One thing Goodman and Kaplan are not trying to do is compete with brands' ad agency budgets.
Persons: Jae Goodman, John Kaplan, It's, Gibson, Kennedy, Goodman, Chipotle, Stephanie Perdue, Jay, Kaplan, —, Michael Kassan's, Anheuser, it's, Superconnector, it'll Organizations: Superconnector Studios, Sony, CAA, Observatory, Entertainment, Hollywood, HBO Max, Netflix, Procter & Gamble, Imagine Entertainment, Delirio Studios, MTV Documentary, Paramount, HBO, Apple, Management, Sony Pictures Television, McKinsey, Accenture —, Anheuser Busch, InBev, Gibson, Nike, Talent Locations: LA
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